Tuesday, September 9, 2008

Consumer Reports Investigates Energy Star Program

WOW. What you think you are saving may not be what you are really saving. Of course, it is better to try and be green than not to be green at all but how disappointing?! I hope Energy Star gets it together.

Consumer Reports Investigates Energy Star Program
Consumer Reports’ recent investigation into the Energy Star program reveals that lax standards and out-of-date test protocols plague the federal program, according to the organization. The report, featured in the magazine’s October issue, notes that the percent of products that qualify for Energy Star is increasing because standards are too easy to reach and federal test procedures haven’t kept pace with new technology. In addition, Consumer Reports’ tests found the energy consumption claims reported on some products’ EnergyGuide label to understate significantly what consumers are likely to experience.

According to the Environmental Protection Agency (EPA), about 25 percent of products in a category should qualify for Energy Star. But until recently, for example, 92 percent of all dishwashers qualified. Under a tighter standard, it’s now about 50 percent. A high number of residential-use oil-fired boilers (67 percent) and dehumidifiers (60 percent) also qualify for the program.

What’s more, it usually takes the Department of Energy (DOE) three years to publish new rules--a period that includes comments from manufacturers, organizations such as Consumers Union, and others--and another three years for the updated standards to take effect. Input into the rule-making process by those who have a vested interest in easy-to-meet standards, such as manufacturers, can also dilute those standards, the report says.

Energy Star is a 16-year-old federal voluntary program administered by the DOE and EPA that covers more than 50 product categories. The program grew out of efforts by the federal government to forge a set of nationwide guidelines and create a logo that clearly indicates energy-efficient products. Qualifying Energy Star appliances and consumer electronics should use less energy--about 10 to 25 percent less than the DOE’s maximum allowed amount for that category.

New, sharp-looking appliances may be tempting to consumers, but their energy-consumption claims may not reflect real-life use. Consumer Reports’ comparative energy tests of refrigerators, which are tougher than the DOE’s and better resemble how consumers use refrigerators, found five Energy Star models--three from LG and two from Samsung--whose annual energy consumption would likely be far greater than that claimed on their EnergyGuide labels.

For example, Consumer Reports found that the Samsung RF267ABRS, a refrigerator equipped with French doors and through-the-door ice and water dispensers, used 890-kilowatt-hours per year--a number higher than the 540 kWh annual consumption claimed under the less rigorous Energy Star Program. There was an even larger difference between company claims and Consumer Reports’ more-demanding test measurements for the LG LMX25981ST French-door fridge. LG claims it uses 547 kWh per year, but Consumer Reports’ tests found that real-life energy use would be more than double. In the case of the LG models, the Energy Star protocol allows for the ice maker to be turned off during testing, resulting in the ice melting. Consumer Reports believes that consumers would not turn off the icemaker, and that appears to be a primary reason for the discrepancy between the Energy Star and Consumer Reports’ test results.

Consumer Reports notes another flaw with the Energy Star program. To qualify, many companies must self-certify that their products comply with the standards. The DOE does not test products for compliance with Energy Star standards. There’s often no independent verification of what manufacturers report. Instead, the government relies mostly on manufacturers to test their competitors’ appliances to the same standards and report back on results of suspicious energy-use.

Consumers Union has made some recommendations that can help fine-tune the Energy Star program, including:

--Testing procedures should be brought in line with the technology available in consumer products. The DOE and EPA should more frequently review procedures and standards as new technology and products hit the market.

--The DOE should require some independent verification of test results.

--The program should consider a graded qualifying system that uses letters.

--Federal officials need to better police companies and enforce standards, including increasing spot checks of Energy Star-qualified products.

The full report on the Energy Star program is featured in the October issue of Consumer Reports. The report also contains a guide to help consumers interpret the EnergyGuide label, a comparison of energy consumption over the decades by televisions, nine myths about compact fluorescent light bulbs and Consumer Reports’ first ever ratings of tankless water heaters.

Who are the Green consumers?

This study is a little old and I wish I had a more up to date one but it is good in that it shows how consumers are segmented in the growing green marketplace.

Out of the Box: From 'Think Different' To Indifferent

May 1, 2006

-By Edited by Becky Ebenkamp

According to the Natural Marketing Institute, about one-quarter (23%) of the U.S. adult population can be classified as Lohas consumers, who have a profound sense of environmental and social responsibility (Lohas stands for Lifestyles of Health and Sustainability). They are the most likely group to buy environmentally and socially responsible products. Other segments:

• Nomadics: Comprising 38% of the population, Nomadics are the largest segment and the group that best overlaps with Ideal Bite's Light Greenies. They are less resolute in their attitudes than Lohas consumers, but still show moderate levels of concern and practice some behaviors, such as recycling.

• Centrists: Slightly more than a quarter of the U.S. population (27%), Centrists don't see the relevance of Lohas, but are not completely indifferent.

• Indifferents: Roughly 12% of the population, Indifferents' attitudes and behavior are driven by immediate needs, not the health and sustainability of the planet or society. In the past few years, there has been a corresponding increase in the percentage of Indifferent consumers, increasing from a low of 3% in the U.S. general population.

Friday, September 5, 2008

Poppycock

Hello. I found an article worth the time to read. Businesses and scientists and local governments are pulling together to make a greener world but there is major resistance out there.... Some... One Republican would even call getting more efficiency "Poppycock". See full details at this article: Why we never need to build another polluting power plant? http://www.salon.com/news/feature/2008/07/28/energy_efficiency/index.html

Monday, April 28, 2008

New Blog on Green Living

I have been working for the last 8 years as a marketing and communications professional. I have watched businesses, consumers, governments and myself change attitudes about living a greener life. Is it about the (green) money? Is it about climate change? Did Katrina teach us that we will be directly affected by our ignorance and that Mother Nature may not wait to wreck havoc on just our granchildren's lives, but our own as well? Does organic food make us healthier? Does it taste better? Do natural products work better or make us feel better? At this time, the questions are being answered by the world. Each action by each individual is building on other actions. Moving towards Greener Living is organic and it will be essential to how we humans adapt with our technological advancements. So it is fitting that I call this blog Bergamot, since the Bergamot Mint is essential in promoting the body's ability to inner heal... Likewise, Greener Living is essential in promoting the earth's ability to inner heal. This blog will explore, share and discuss Greener Living--problems & solutions we face as a world family.